So what's the big deal about logos?
How important are they?
Logos ARE very important. At the very least, they serve a practical purpose as a visual way of referring to your company on quotations, proposals, and invoices.
But logos are clearly much more than that. Your company's logo is its identity. Its face. The first impression on the market.
A logo is also a tiny advertisement for your company. It gives your customers and prospects an easy way of remembering who you are, and what you do.
Developing a quality logo is not a simple task. Imagine trying to boil down all of your personality traits, interests, hobbies, and activities into one sentence that describes who you are as a person.
The design of your logo should be focused on communicating the name of your company and what it does. You can add a tagline as part of your logo if the name of your company does not clearly state your business.
A logo should:
- Attract attention, and then leave an impression
- Create a look that is unique and distinguishable
- Reflect the overall "feel" of the company it represents
- Promote a feeling of authenticity and professionalism
I'm Just Starting, Why Do I Need a Logo Design?
With so much to do when starting a new business it is easy to give little thought to a visual identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.
- A new business must compete with established companies. A quality logo is one of the easiest ways to gain credibility and professionalism right from the start, when you need it most.
- A new business usually has to attract customers away from competitors. A distinctive logo stands out in peoples minds, and is much easier to remember than a name alone.
- A logo adds visual appeal to any document or website, and increases the impact of your promotional materials.
What is a Corporate Identity System?
In designers' terms, a corporate identity is a defined system of graphic elements that represents your company. The unique look of your logo should be integrated throughout all the elements of your business materials: business cards, stationery, packaging, signage, sales kits, media advertising, promotions, etc. An identity system lays out guidelines to ensure consistency. It should include, colour and paper selections for printing, layout and design of stationery and promotional materials, secondary logos or icons for websites and packaging.
Satisfaction Guaranteed
We are so confident in our work and being able to provide you with a logo design and/or corporate identity system you will be proud of that we guarantee satisfaction or your money back.
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